The Wellness brand by Oriflame is undergoing a transformation. The rebranding of the product line from “Welllness by Oriflame” to “Wellosophy” was with the goal to create a comprehensive philosophy of healthy living that extends beyond the product range. The brand aims to educate customers on the importance of leading a healthy lifestyle, and the role of the products in achieving this.

By focusing on a holistic approach to healthy living, the brand aims to educate its customers on the importance of leading a balanced lifestyle, inspired by the nordic way of life. The rebranding effort includes incorporating both food and product imagery in a similar manner to emphasise their equal importance in maintaining a healthy lifestyle.

As part of the project, my responsibilities included:

• Collaborating with the team to conceptualize the launch.
• Art directing the product shoot, focusing on food and product imagery.
• Produce assets for web and social media.