Pure Skin is a skincare range specially designed for people with oily and blemish-prone skin, with a particular focus on targeting the Gen Z audience. Individuals with oily skin or pimples often experience insecurity and are harsh on themselves, leading them to use harsh products to address the issue. The relaunch of Pure Skin is centered on the importance of being kind to oneself and one's skin. Visually, we aim to convey warmth and kindness by using less retouched skin, incorporating a human touch through the use of hands, and utilising organic shapes and hand-drawn icons.

As part of the project, my responsibilities included:

• Collaborating with the team to conceptualize the launch.
• Art directing the product shoot for digital assets
• Overseeing the digital delivery of the launch, including the brand page and social media posts
• Editing the brand film to ensure its effectiveness in communicating the brand message.