Urbanista creates 3D films to present their new product models. The idea is to make visually engaging and informative films, with a focus on showcasing the key features and designs of each product in an immersive as well as informative way. The point was to make films that where effective in communicating the value proposition of the products and showcase how they differentiate from competitors in the market.

Skills used in this project:

• Film editing and graphics animation to communicate product benefits.
• Collaboration with the 3D artist to produce clips.